Digital marketing, also known as digital marketing, is defined as all of the marketing processes using digital channels and media to promote an online business. There are social networks, email campaigns but also natural referencing or an organization's website.
The secret to a successful digital strategy is flawless management of digital resources. Fortunately, there are specialized tools that allow you to save management time and increase your digital presence easily.
Hop, let's go, here is the list of 10 tools that we can no longer do without!
HubSpot (Marketing Automation & All-in-One CRM)
Main Feature: Looking for a complete solution to manage your digital marketing, customer relationships, and automation? HubSpot is a powerful all-in-one platform that allows you to centralize all your marketing efforts. It includes tools for campaign management, landing page creation, email marketing, lead management, CRM, performance tracking, and much more.
With its intuitive (yet robust) interface, you can segment audiences, create complex automated workflows, track customer history, and measure your marketing results precisely. Its native integrations with dozens of other tools (Google Ads, LinkedIn, WordPress, etc.) make it ideal for marketing and sales teams.
Pricing:
HubSpot offers a free version with essential features (CRM, basic email marketing, simple landing pages). Paid plans start at:Marketing Hub Starter: from €20/month
Pro: from €800/month
Enterprise: from €3,300/month
Pricing depends on the number of active marketing contacts and the desired feature set.
Ideal For:
HubSpot is perfect for SMEs, agencies, and scaling businesses looking to unify their marketing, sales, and customer service. It's also ideal for marketing managers, digital project leads, or growth marketers who want to run a full strategy from a single platform.Google ads (SEA)
Main feature: Very popular in paid advertising and SEO, almost everyone in the digital marketing community has already heard of Google Ads, formerly known as Adwords. Launched in 2000 by Google, this program allows you to promote your products or services to customers who search similar to what you offer and therefore to effectively target potential customers. Your product will be promoted as ads that will blend into classic search results, greatly increasing your visibility to users.
Very easy to use, you just have to choose relevant keywords related to your sales objectives, pay attention to targeting and set a clear budget: Google will do the rest.
Price: You should know that the cost of an advertising campaign on Google Ads varies a lot, in fact, it depends on the keywords your ad is about: an ad with keywords that many companies want to do advertising will be considerably more expensive than an ad with keywords that are used infrequently.
However, it’s up to you to set the budget that you want to put into your Google Ads campaign, but be aware that this is calculated at CPC (cost per click) and therefore depends on the number of visitors your ad will attract.
Who is it for?
For freelancers, SMEs and large accounts who wish to benefit from the large traffic of search engines to increase their notoriety and better target their customers.Mailpro (emailing)
Main functionality:
Reference platform in emailing: Mailpro allows you to efficiently manage everything related to your email campaigns. You will be able to schedule sendings, create personalized email templates, design newsletters and even analyze your email campaigns.
The little extra: There is a “Check Spam” option associated with a “Spam score” which allows you to check your emails before sending them and therefore to modify those that are likely to go directly to spam and n 'therefore never be consulted.Price: There are 3 different subscriptions depending on your use of MailPro:
- US $ 99 per year for 2,000 emails per month
- US $ 399 per year for 25,000 emails per month
- US $ 999 per year for 100,000 emails per monthWho is it for?
Useful for the emailing or communication manager. The person in charge of emails and communication in general in the company.Hootsuite (Social media management)
Main feature: Hootsuite is an online platform allowing you to easily manage all your social networks thanks to a single “Dashboard” which groups them all. The tool allows you to program posts, manage a publication schedule, analyze the impact of your digital campaigns, monitor… In short, Hootsuite brings together multiple marketing techniques essential for effective management of social networks.
Price: Professional subscription: US $ 19 / month, team US $ 99 / month, Business US $ 499 / month
Who is it for?
Perfect for supporting community managers on a daily basis.Bit.Ly : (URL shortener)
Main feature: On social networks, most of the links you see circulating are short hyperlinks which redirect to a web page. The Bit.ly tool allows you to create these shortened URLs from the original links of a site.
A market leader in URL shorteners, Bit.ly also has other features that are contributing to its popularity. For example, the platform also makes it possible to analyze the traffic on the generated URLs and especially the performance of each social network for a given link.
Price: Free version available and paid version from US $ 29 per month.
Who is it for?
Bit.ly is especially handy for community managers because it allows them to easily share short links on social networks and analyze their performance.Canva (content creation)
Main feature: Online platform specializing in content creation and graphic design, Canva is very useful for creating posters, logos, banners or even Facebook page covers.
Very easy to use, the free version offers many features and multiple templates that allow fast and professional content creation.Price: Free version available and pro version from US $ 9.95 per month.
Who is it for?
Canva is widely used by community managers, graphic artists and designers.
Google analytics 4/ GA4 (traffic analysis)
Main feature: Do you want to keep an eye on the performance of your website? Track your conversion rate, better understand your visitors and analyze the performance of each link: this is possible thanks to the Google Analytics tool.
The functionality of this free platform is endless. Ranging from the possibility of seeing your digital impact in each geographic area to comparing your performance from one year to the next,
Price: The free version is mostly sufficient thanks to its multiple features, however if you are looking for more efficiency and precision: Google offers a premium version which costs around $ 100,000 / year.
Who is it for?
Google analytics is the tool for you if you’re an analyst, or anyone who wants to analyze your website’s performance.
Creasprint (Social Media Management for SMEs)
Main Feature: Creasprint is an innovative Quebec-based platform specifically designed to simplify social media management for small and medium-sized businesses. Thanks to its intuitive interface and “turnkey” service model, it allows SMEs to easily plan, create, and publish professional-quality content without marketing expertise.
What makes Creasprint unique is its all-inclusive monthly packages, which include visual design, copywriting, post scheduling, and even performance analysis. It's a hybrid between a software platform and an agency, created to ease the burden for entrepreneurs who don’t have the time or team to handle social media in-house.
Pricing:
Creasprint works on a monthly subscription model, based on the volume of content required.Starting at $299 CAD/month for a basic package that includes a few posts per week.
Custom packages available depending on the number of platforms, posting frequency, and design needs.
Ideal For:Creasprint is ideal for small businesses, solo entrepreneurs, local shops, or regional franchises who want to outsource their social media management without losing control or investing in expensive agencies. It's the perfect solution for business owners who want a regular, cohesive, and professional presence on Facebook, Instagram, and LinkedIn—without spending hours each week doing it themselves.
Wordpress (CMS)
Main feature: WordPress is a CMS or content management system. It makes website design accessible to everyone. Indeed, this tool will allow you to develop your own website, in a personalized and secure way, almost without coding!
If you want to get started with being accompanied, do not hesitate to turn to us. 8P-Design offers a WordPress development service and promises you a quality site that is easy now thanks to this CMS.
Price: There is a free version and subscriptions that offer more features. You should know that some extensions will also be paid.
Who is it for?
Ideal for SMEs, freelancers or anyone who needs to design and maintain a website without being an expert in code.
Everliker (social worker)
Main functionality:
Everliker is a Google Chrome extension that allows you to increase your likes on the Instagram social network. The principle is simple: this bot will like content related to your publications, and therefore automatically increase your digital presence in your field of activity. You can then define the number of posts to like per day, how many times per week you want to run the tool and which hashtag you want to target.Price: Free extension under Chrome.
Who is it for?
This tool is intended for community managers or anyone else who does not have a considerable amount of time to devote to Instagram but who wants to increase their number of followers on the network.
MobileMonkey (chatbot)
All right all right… Here's a bonus 11th tool! 🙂
Main feature: MobileMonkey is a platform that offers several kinds of chatbots to help businesses manage their communication with their customers! Whether on Instagram, Facebook or on their website! They offer a buildable multiplatform chatbot that unifies inboxes.
Price: The price varies according to the subscription and according to the use you want to make of it! For more information on subscriptions, you can check their pricing page!
Who is it for?
MobileMonkey is intended for all businesses who wishes to simplify their communication with their customers accross all their platforms!
Conclusion
It's over, you know everything! These 11 tools will allow you to more easily and efficiently manage your company's digital marketing. However, if you still have questions about your marketing strategy, or the management of your social networks or even if you need support in digital marketing, do not hesitate to contact us!
You can also check out these blog articles that will make you unbeatable on business marketing! Article effective content strategy, How to follow the activity of its visitors, Plan its Web marketing campaign, SEO Marketing: Real advantages of SEO, SEA and SMO.