Nov.10th.2020

10 essential tools for digital marketing

banniere - 10 outils essentiels au Marketing Digital

    Digital marketing, also known as digital marketing, is defined as all of the marketing processes using digital channels and media to promote an online business. There are social networks, email campaigns but also natural referencing or an organization's website.

    The secret to a successful digital strategy is flawless management of digital resources. Fortunately, there are specialized tools that allow you to save management time and increase your digital presence easily.

    Hop, let's go, here is the list of 10 tools that we can no longer do without!

    1. Wishpond (Marketing automation)

      Main feature: Do you dream of managing all your digital marketing on a single platform? Wishpond did it! This suite of all-in-one tools brings together multiple functions, it is then possible to create landing pages, distribute contests on social networks, write forms and even manage the sending of newsletters!

      No need to know how to code, the interface is very intuitive and works with drags and drops. You also have access to a Dashboard which shows you in real time the performance of your links, the conversion rate and other information relevant to your digital strategy.

      Price: From US $ 49 / month to US $ 199 / month for the full version

      Who is it for?
      SMEs and marketing agencies, specifically community managers who are looking for an automation marketing platform that will save them time and remain affordable.

       

    2. Google ads (SEA)

      Main feature: Very popular in paid advertising and SEO, almost everyone in the digital marketing community has already heard of Google Ads, formerly known as Adwords. Launched by Google 20 years ago, this program allows you to promote your products or services to customers who search similar to what you offer and therefore to effectively target potential customers. Your product will be promoted as ads that will blend into classic search results, greatly increasing your visibility to users.

      Very easy to use, you just have to choose relevant keywords related to your sales objectives, pay attention to targeting and set a clear budget: Google will do the rest.

      Price: You should know that the cost of an advertising campaign on Google Ads varies a lot, in fact, it depends on the keywords your ad is about: an ad with keywords that many companies want to do advertising will be considerably more expensive than an ad with keywords that are used infrequently.

      However, it’s up to you to set the budget that you want to put into your Google Ads campaign, but be aware that this is calculated at CPC (cost per click) and therefore depends on the number of visitors your ad will attract.

      Who is it for?
      For freelancers, SMEs and large accounts who wish to benefit from the large traffic of search engines to increase their notoriety and better target their customers.

       

    3. Mailpro (emailing)

      Main functionality:
      Reference platform in emailing: Mailpro allows you to efficiently manage everything related to your email campaigns. You will be able to schedule sendings, create personalized email templates, design newsletters and even analyze your email campaigns.
      The little extra: There is a “Check Spam” option associated with a “Spam score” which allows you to check your emails before sending them and therefore to modify those that are likely to go directly to spam and n 'therefore never be consulted.

      Price: There are 3 different subscriptions depending on your use of MailPro:
      - US $ 99 per year for 2,000 emails per month
      - US $ 399 per year for 25,000 emails per month
      - US $ 999 per year for 100,000 emails per month

      Who is it for?
      Useful for the emailing or communication manager. The person in charge of emails and communication in general in the company.

       

    4. Hootsuite (Social media management)

      Main feature: Hootsuite is an online platform allowing you to easily manage all your social networks thanks to a single “Dashboard” which groups them all. The tool allows you to program posts, manage a publication schedule, analyze the impact of your digital campaigns, monitor… In short, Hootsuite brings together multiple marketing techniques essential for effective management of social networks.

      Price: Professional subscription: US $ 19 / month, team US $ 99 / month, Business US $ 499 / month

      Who is it for?
      Perfect for supporting community managers on a daily basis.

       

    5. Bit.Ly : (URL shortener)

      Main feature: On social networks, most of the links you see circulating are short hyperlinks which redirect to a web page. The Bit.ly tool allows you to create these shortened URLs from the original links of a site.

      A market leader in URL shorteners, Bit.ly also has other features that are contributing to its popularity. For example, the platform also makes it possible to analyze the traffic on the generated URLs and especially the performance of each social network for a given link.

      Price: Free version available and paid version from US $ 29 per month.

      Who is it for?
      Bit.ly is especially handy for community managers because it allows them to easily share short links on social networks and analyze their performance.

       

    6. Canva (content creation)

       

      Main feature: Online platform specializing in content creation and graphic design, Canva is very useful for creating posters, logos, banners or even Facebook page covers.
      Very easy to use, the free version offers many features and multiple templates that allow fast and professional content creation.

      Price: Free version available and pro version from US $ 9.95 per month.

      Who is it for?

      Canva is widely used by community managers, graphic artists and designers.

       

    7. Google analytics (traffic analysis)

      Main feature: Do you want to keep an eye on the performance of your website? Track your conversion rate, better understand your visitors and analyze the performance of each link: this is possible thanks to the Google Analytics tool.

      The functionality of this free platform is endless. Ranging from the possibility of seeing your digital impact in each geographic area to comparing your performance from one year to the next,

      Price: The free version is mostly sufficient thanks to its multiple features, however if you are looking for more efficiency and precision: Google offers a premium version which costs around $ 100,000 / year.

      Who is it for?

      Google analytics is the tool for you if you’re an analyst, or anyone who wants to analyze your website’s performance.

       

    8. Creator Studio (Social media management)

      Main feature: Creator Studio is an online platform, simple and efficient, which allows you to program and publish your posts on social networks: Facebook and Instagram in particular. You can also prepare your IGTVs there, or even your stories. The interface is clear and ergonomic, you can access all your old publications as well as their statistics in just a few clicks.

      Price: The tool is 100% free, you only need to be an administrator of a professional Facebook page to access it.

      Who is it for?

      Indispensable for community managers who want to boost their presence on Facebook and Instagram.

    9. Wordpress (CMS)

      Main feature: WordPress is a CMS or content management system. It makes website design accessible to everyone. Indeed, this tool will allow you to develop your own website, in a personalized and secure way, almost without coding!

      If you want to get started with being accompanied, do not hesitate to turn to us. 8P-Design offers a WordPress development service and promises you a quality site that is easy now thanks to this CMS.

      Price: There is a free version and subscriptions that offer more features. You should know that some extensions will also be paid.

      Who is it for?

      Ideal for SMEs, freelancers or anyone who needs to design and maintain a website without being an expert in code.

       

    10. Everliker (social worker)

      Main functionality:
      Everliker is a Google Chrome extension that allows you to increase your likes on the Instagram social network. The principle is simple: this bot will like content related to your publications, and therefore automatically increase your digital presence in your field of activity. You can then define the number of posts to like per day, how many times per week you want to run the tool and which hashtag you want to target.

      Price: Free extension under Chrome.

      Who is it for?

      This tool is intended for community managers or anyone else who does not have a considerable amount of time to devote to Instagram but who wants to increase their number of followers on the network.

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    Conclusion

    It's over, you know everything! These 10 tools will allow you to more easily and efficiently manage your company's digital marketing. However, if you still have questions about your marketing strategy, or the management of your social networks or even if you need support in digital marketing, do not hesitate to contact us!

    You can also check out these blog articles that will make you unbeatable on business marketing! Article effective content strategy, How to follow the activity of its visitors, Plan its Web marketing campaign, SEO Marketing: Real advantages of SEO, SEA and SMO.