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Our Marketing Web articles

Here are our articles specialized in Web marketing and written by experts in the field.


How to create an effective content strategy

In this article, learn about the key steps you can take to create a content strategy that works for your business.

How to use Snapchat for businesses

The Snapchat instant photo app is mostly used by the younger generation and influencers ... but it also turns out to be a very effective tool in a company's web strategy.

5 things to know about Google Analytics

What are the 5 key points to know to use Google Analytics effectively?

5 Best Social Media Management Tools

Facebook, Instagram, Twitter... discover the steps and tips to learn how to manage your social networks with 5 tools that will make your life easy!

How to counter ad blockers for publisher

The use of ad blockers by your visitors can hurt your income and the UX of your site... How to win the trust of your users to drop their guard and disable their blocker advertising?

How to use Pinterest for your business

Pinterest can be a goldmine for your business. Here's how to create a professional Pinterest account and why to use it.

How to track the activity of your visitors

Do you know how many visitors read your last article today? Or how many puts a product in their basket without ever ending the transaction? You can know all this thanks to Events Tracking! Don't panic, we explain everything :-)

6 steps to build a social network strategy

Developing a strategy to make good use of your social networks is essential for a company because it allows it to ensure the coherence and relevance of the proposed content. This small guide in 6 steps is here to help you :)