Weekend selection - June 07th

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New week, new selection! This is what we read this week:

  • The periodic table of SEO factors is getting a new look
  • US Congress tackles GAFA monopoly
  • 7 tips to increase your Instagram followers
  • LinkedIn improves its advertising campaign management platform
  • Chatbots are the future of Digital Marketing

The periodic table of SEO factors is getting a new look for 2019

Original title: "SEO : le tableau périodique des éléments qui impactent le référencement en 2019" – Blog du Modérateur

Informations : French, SEO, 05/06/2019

This update of the periodic table of elements of SEO incorporates this year fundamental elements, but also toxic elements for an SEO strategy, elements representing emerging sectors ... A convenient table to have behind your desk to remain a pro SEO!

US Congress tackles GAFA monopoly (Google - Amazon - Facebook - Apple)

Original title: "Le congrès américain s'attaque au monopole des GAFA" – L'Usine Digitale

Informations : French, Cybersecurity, 05/06/2019

The US Congress has decided to examine for the first time the competition on the digital market by investigating the monopoly of the four major market owners: Google, Amazon, Facebook and Apple (* GAFA)

7 tips to increase your instagram followers

Original title: "7 conseils pour augmenter votre nombre d'abonnés Instagram" – Le Pti Digital

Informations : French, Social Networks, 04/06/2019

Besides the fact that it's great to know that a lot of people are interested in us, Instagram subscribers can give you access to nice little privileges like embedding clickable links in their stories (but don't even think about it before your reach 10k subscribers ...). How to reach them then?

LinkedIn improves reach of ads by improving ad targeting

Original title: "LinkedIn cherche à améliorer le ciblage des annonces et les capacités d'attribution avec l'acquisition de Drawbridge" – Marketing Land

Informations : English, Social Networks, 29/05/2019

Since last July, LinkedIn continues to improve its campaign management platform. He has just acquired Drawbridge technology to better reach advertisers' ads and measure their results.

Chatbots are the Future of Digital Marketing

Original title: "Chatbots are the Future of Digital Marketing" - Social Media Today

Informations : English, Social Networks, 16/05/2019

As a business, how many messages do you send each day? 100 ? Too much to ensure a good relationship with each client ... The arrival of chatbots have greatly improved the customer relationship and especially the work of community managers!

Sélection du weekend - 07/06

Various readings and varied by a rather social-centric focus this week. Besides, if you do not know what to choose from all the social networks that exist for your company, we have some small articles that could interest you: learn to build a good digital strategy and discover what Facebook, LinkedIn and Twitter could you to bring !

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Good weekend and good reading!