Perfectly adapted to immediacy, Twitter is the social network with the most particular communication.
- The publications are limited to 140 characters
- Generally targeted through keywords transmitted in the form of hashtags, such as # 8P #Blog.
- This short format forces users to be hard-hitting and active, to avoid the communications shoveled down by the other tweets.
Here are our 7 tips for a successful business management on Twitter!
1. Master your basics
Once all the information fields requested by Twitter are filled out, fine-tune your account.
An easy and effective way to do this is to add hashtags in your bio so that you are better placed when people do research on your domain. Of course, do not forget to use them in your tweets as well.
If you succeed in being funny and relevant, interest will only increase, but an awkward hashtag or unrelated to your content will have a contrary effect.
You can also pin a Tweet at the top of your profile to highlight information at a specific time.
A reference in professional Twitter remains Starbucks.
In the image below, you can see that the brand uses its biography to position its account (especially with a hashtag) and to offer customer support.
2. Ideally: stay tuned to the trending hashtags
When it comes to your professional account, the news must be related to your area of expertise and all interests linked to it.
A person who follows you because they are interested in your activity will not necessarily be interested in content making the news in another sector, they will prefer to be kept up to the latest news in your domain.
To do so, you have to identify fashionable hashtags and you can naturally integrate them into your communication. Identification is mainly done by observing your competitors and influencers in your field.
Also, do not hesitate to develop your own hashtags to affirm your branding. If you have a flagship product, do not hesitate to praise it by creating a #Flagship hashtag. This will facilitate sharing and attract the attention of other users.
The important thing is for the hashtag to be short and easy to identify. Be careful not to abuse the creation of hashtags, at the risk of losing relevance and disinterest your subscribers.
For example, Starbucks created the hashtag "#coffelove" that you've already noticed in its biography and reused it in its Tweets instead of its brand name.
3. Use Twitter Analytics
This tool allows you to monitor visits to your profile, as well as the types of people interested in you.
Like Google Analytics or Facebook Insights, it is better to use it because it can allow you to readjust your strategy on Twitter.
In fact, this Analytics lets you know your subscribers' interests, the other accounts they follow, the type of engagement you generate or the tweets that are most popular on your account.
Taking the time to look at all of its features will only add to your account management value.
4. Pay attention to the visual
Like other social networks, the visual is essential on Twitter, especially since the format of 140 characters leaves little room for text.
When posting, do not hesitate to illustrate your comments with an image or a video to catch your subscribers' eye and encourage sharing.
The gifs are an excellent compromise between image and video, they also allow a humorous touch that can contribute to your popularity if properly used.
If you want to share a text longer than the 140 characters expected by Twitter, an image will also be of great help. All you have to do is integrate your text into it or make a screenshot or computer graphics.
The visual is also found at the level of your profile photo and your banner. As we have advised you in our articles on Facebook and LinkedIn, do not hesitate to use the same images everywhere, with their dimensions adapted to the norms in force on each network, to unify your image. You will find those for Twitter here.
5. Create a network
Be followed and follow, as long as they are quality accounts, relevant in your activity field.
The goal is to interact with other users, to actually use your Twitter account. It is up to you to react to the tweets that seem relevant to you, by sharing them, by liking them or by responding to them.
The more you show yourself, the more your own tweets are likely to generate interest and generate followers for your account.
Also pay attention to your follow/ follower ratio. It's better to have more followers than follows, as this underscores your account's quality. Twitter also offers a guide to help you manage your subscriptions.
6. Post frequently, exist
This page gives you an overview of the number of tweets posted each day, and how easy it is to drown in the mass.
To stand out on Twitter, exist on Twitter. We've already spoken about the interaction via tweets from other users, but it's up to you to post relevant stuff that will interest them and elicit a reaction.
Always in the interest of visibility, we advise you to publish more regularly than on other social networks; but always with coherence and relevance.
It is as easy to stop following someone as to start doing it.
7. Monitor your competitors ...
... without following them.
All you need to do is create a private list. There are different ways to create a list, depending on the platform you use (Android, iOS, smartphones, laptops...), so we refer you to the explanations of Twitter.
Once this list has been created, you only have to add the accounts you want to consult.
By doing this, you get an ideal watch tool: easy to set up, easy to navigate and easy to manage if you want to make changes.
In addition, you are not limited to creating a single list. You can also create new ones to track important accounts in your environment or in an area where you are thinking of developing.
Faster and more interactive than an RSS feed, they are an asset that should not be overlooked.
Twitter is a tool very focused on the direct and the communication simplification : limit of characters, keywords use to target content ...
Making a misstep can be easy when you do not understand the stakes put by the platform, but it is also easy to quickly take its marks on it; provided you have a strategy tailored to your needs.
If you want to go further, Twitter has also developed a guide to help companies enjoy their presence on this social network.
Our series of articles on social networks ends here with Twitter. We hope it has been or will be useful to you!
Find all the articles in this special series "Social networks for professionals" that will help you select and tame the social platforms most suited to your goals:
- 6 steps to build a social networks strategy
- 7 tips to use Facebook when you're a professional
- 9 tips to properly use LinkedIn when you're a business
Here is a brief summary of the information we recommend you keep in mind!
- Relevance and consistency are the key aspects to be remembered when applying your social networking strategy because they allow you to respect your brand image.
- Publishing on social networks without having a strategy has only limited interest,in the short or long term, because the lack of consistency and planning will be visible.
- Just like your website, social networks are your business' reflection, not using them well impacts your corporate image.
- Each social network has its own unique codes and features. Consider exploiting each of them, and varying the type of content offered to your community.
- The visual is a very important factor on social networks because it makes the user want to have a closer look at it and to share the content.
- It is essential to pay attention to your strategy follow-up in order to adjust it if necessary.
And most importantly keep in mind that a social networking strategy is a long-term project, be patient!
We hope that these tips have helped you to clarify a few points concerning the social networks and the layout of a strategy adapted to their format.
Do not hesitate to contact us for more information.