Stay up to date with the most impactful technological advancements and digital strategies through our roundup of key stories, designed for professionals seeking real impact:
- ChatGPT enters online shopping
- Google ultimately keeps advertising cookies
- Amazon launches its first internet satellites to compete with Starlink
- Ad agencies take on ChatGPT
- Amid a surge in cyberattacks, CNIL pushes for a widely neglected security rule
Online Shopping Made Easier with ChatGPT
Original title: ChatGPT s’ouvre au magasinage en ligne
OpenAI has announced that ChatGPT now allows users to shop online using natural language, providing product suggestions, review summaries, and links to merchant sites for final purchases.
This feature, already available in the United States and soon expanding elsewhere, marks another step toward transforming ChatGPT into a search engine, in direct competition with Google. Currently limited to fashion, beauty, home, and electronics, the offering will expand based on user feedback.
OpenAI clarified that the results are not sponsored and that it receives no commission on sales. A memory function will soon be added to personalize the shopping experience.
For more information, visit La Presse.
Info: French, Agence France-Presse, published April 28
Google Confirms: Advertising Cookies Aren’t Going Away Anytime Soon
Original title: Google ne renonce finalement pas aux « cookies » publicitaires
Despite a promise made in 2020 to phase out advertising cookies from its Chrome browser, Google has announced it will continue to support them, albeit with more user-friendly management options.
These third-party cookies, which track users’ online activity, are essential to advertisers. Although alternatives were considered, disagreements among stakeholders and evolving tech and regulations led Google to delay full removal.
The tech giant stated that while cookies remain, it will continue to develop privacy-preserving solutions—particularly through artificial intelligence.
For more information, visit La Presse.
Info: French, Agence France-Presse, published April 22
Amazon Joins the Space Race with Internet Satellites
Original title: Amazon lance ses premiers satellites Internet pour concurrencer Starlink
Amazon has launched the first satellites of its Kuiper constellation, aiming to provide high-speed internet from space and compete with Elon Musk’s Starlink service.
With an investment of over $10 billion, the e-commerce giant plans to deploy over 3,200 satellites to cover remote, disaster-affected, or conflict areas. The service, set to launch in 2025, promises competitive pricing, though Amazon is significantly behind Starlink, which already has thousands of satellites in orbit.
This growing space competition raises concerns over orbital congestion and sovereignty.
For more information, visit Radio-Canada.
Info: French, Agence France-Presse, published April 28
From Search Engines to Chatbots: Ad Agencies Rethink Strategies with AI
Original title: Les agences de pub partent à l'assaut de ChatGPT
Advertising agencies are increasingly turning to AI—particularly ChatGPT—to influence how brands appear in chatbot responses.
Companies like Profound and Brandtech have developed tools to analyze and boost brand visibility within chatbot answers, measuring recommendation frequency and user sentiment. As AI use grows, some advertisers are redefining their strategies to remain relevant in this new digital era, where traditional SEO is no longer enough.
This subtle shaping of AI results may redefine online advertising and raise questions about the objectivity of chatbot-generated content.
For more information, visit Clubic.
Info: French, by Guillaume Belfiore, published April 28
CNIL Demands Stricter Security Amid Cyber Threat Surge, Including Two-Factor Authentication
Original title: Face à l’explosion des cyberattaques, la CNIL veut imposer une règle que beaucoup négligent
In response to a worrying rise in cyberattacks and personal data breaches, CNIL is calling for stricter security measures, particularly mandatory adoption of two-factor authentication.
In 2024, data breaches surged, with large-scale attacks affecting millions of French citizens. CNIL highlighted several weaknesses, including weak passwords and undetected intrusions.
The authority will issue a recommendation requiring two-factor authentication for large databases starting in 2026, noting this step could prevent the majority of data breaches. CNIL also continues to increase penalties for companies that fail to comply with security standards.
For more information, visit Journal du Geek.
Info: French, by Thomas Estimbre, published April 29
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