8P-Design presents its selection of articles on the latest digital news:
- IT giant Salesforce acquires Slack messaging app
- Google's responses to the Page Experience update
- The threat of hackers hangs over the transport of COVID-19 vaccines
- How to internationalize your business through Google Ads?
- 25 predictions for 2021 for social media marketing
IT giant Salesforce acquires Slack messaging app
Original Title: "Salesforce Acquires Slack for $ 27.7 Billion" - Moderator's Blog
Information: French, Messaging application, December 02, 2020
Salesforce was able to afford Slack, the popular business messaging app, for $ 27.7 billion. The two companies are complementary and this merger can be perceived as a response to competition, Microsoft which offers an alternative software to Slack (Teams).
Google's responses to the Page Experience update
Original title: "SEO: Google answers questions about the May 2021 Page Experience update" - Moderator's Blog
Information: French, SEO, December 03, 2020
This is something that should be of interest to all companies that are involved in the SEO of their solution, you can find in this article all the answers from Google regarding the Page Experience update scheduled for May 2021. As a reminder, this update update plans to enrich Google's ranking algorithms with user experience criteria.
The threat of hackers hangs over the transport of COVID-19 vaccines
Original title: "IBM alerts on cyberthreats weighing on the transport of vaccines against Covid-19" - Digital factory
Information: French, Cyber-attacks, December 03, 2020
It is IBM today that warns of potential cyber threats to the global transport of COVID-19 vaccines. The company got hold of a cyberattack in which hackers attempted to collect the credentials of companies involved in transporting vaccines.
How to internationalize your business through Google Ads?
Original title: "Translate Google Ads Campaigns: Our Tips for Successful Internationalization" - Le ptit digital
Information: French, Googles Ads, November 26, 2020
If you are already running Google Ads campaigns targeting customers in your home country, it might be time to think about internationalizing your campaigns. For this, it is essential to go through a translation stage of your campaigns. This will significantly increase your visibility abroad and therefore increase your international sales.
25 predictions for 2021 for social media marketing
Original title: "25 Forecasts for Social Media Marketing in 2021" - Social Media Today
Information: English, Web Marketing, November 30, 2020
In this article, find the various forecasts for the year 2021 concerning social media marketing. 25 social networks were scrutinized and you can find out what innovations are planned for each of them!
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