SEO (Search Engine Optimization) or natural referencing is all the techniques or methods used to improve the positioning of a web page or website in search engines.
The ultimate goal of SEO is to position your website in the top ranks of the search results pages (SERP). Behind this objective hides the purpose of meeting the needs of Internet users and of generating more traffic and conversion. As a primary part of inbound marketing, the mission of SEO is to attract visitors to your website and provide you with a quality web presence.
If you or your editors already know how to make an effort to optimize your content for more traffic, know that certain SEO tools can also help you in this process. We present some of them to you in this article.
1. SEO Workers Tool
SEO Workers Tool is a tool that helps you analyze and measure the ranking potential of your web pages. So, this tool allows you to analyze the SEO performance of a page that is already live. More specifically, this natural referencing tool will allow you to analyze HTTP headers, verify the keywords found in Anchor tags and verify internal and external links (URLs), based on the same technology spider web that search engines use.
However, don't expect a whole website to be scrutinized. Below is an overview of what you might expect:
2. Answer The Public
Answer The Public lets you know what people are most looking for in a topic. This is relevant information for your writers or content creators who will be able to find ideas for topics for your blogs or obtain a first list of keywords to meet the needs of users. This way, you can plan your blog posts or content around the most frequently asked questions.
Answer The Public is very easy to use. All you need to do is enter a keyword, and the tool will provide you with all the expressions that Internet users will type in the form of questions, suggestions, comparisons and alphabetical lists in the form of rosettes.
3. Google Analytics
Google Analytics is a free and essential tool from Google that collects performance data. It helps analyze and understand the attitude of those who interact with your website by providing indicators such as:
- the number of visits over a given period;
- the most visited pages;
- the source of the traffic;
- the device used to connect;
- geographic origin.
If you know your audience better, you can adjust your digital strategy according to their demand, in order to offer them content adapted to their needs and expectations, and to improve the customer experience.
4. Ahrefs SERP Checker
This tool allows you to check which pages are performing the most against defined keywords. Ahrefs SERP Checker allows you to view real-time search results from any location, without using a location-specific ID. It helps your site rank in the top search results to get more organic traffic.
SERP inspection tools are essential for getting insight into which websites rank in search engine results and Google rankings for the keywords you are targeting. The key data you get can not only understand your target position, but also understand the strategy you will follow to improve your rankings.
5. Google Keyword Planner
Last tool presented in our list, Google Keyword Planner allows you to plan the Google Adwords keywords to use in your texts. It also lets you know which keywords are relevant to your website and which ones your users are typing in search engines. More concretely, it makes it possible to:
- Search for associated keywords;
- Generate new keyword ideas;
- Obtain statistics on search volume, traffic forecasts, bids or the trend of the keyword list;
- Create a list of keywords that can be added to your campaign.
Although SEO is an evolving practice, with these 5 free SEO tools, you will be able to optimize your website's positioning in search engines, improve your visibility and generate more traffic. It's true that natural referencing is free and requires time, but, in return, it promotes long-term visibility unlike CPC which is variable. Also, for a good management of the optimization of your web pages or website, it is possible to call on an SEO expert.