As Bill Gates would say in 1996, “Content Is King”. And he wasn't wrong. It's almost 2022, and content is another game-changer.
Having a website is the least of all things for any online entrepreneur. But that's not enough. You must add a blog to share targeted content for your audience.
But creaging a blog is not enough. To drive traffic, it needs content. If you happen to run out of ideas, this article is for you. Two weeks ago, we shared a guide to get you started on creating your blog, this week we are giving you 10 blog post ideas that will help you spruce up your website.
1. Present your business
Above all, you need to let your audience get to know you and understand the journey of your business. Your storytelling in a nutshell. This will give your client a more human image of your business.
This will lead them to build loyalty with your brand more easily. However, you must present your offer if you work in a specialized field. It’s also an opportunity to show off your most relevant achievements.
2. Present your team
Introducing the main people who contribute to the success of the business is one way to let people know about your company culture. It highlights the skills and expertise of the various team members as well as their complementarity.
This helps to reassure customers about the quality of your service. This presentation also helps to show the ability to deal with your customers efficiently and profitably according to their requests.
3. Post "behind the scenes" photos
Posting photos is a very important factor that gets more attention from visitors and allows people to see a different side of the business. Even if you publish very good quality content on your website, the element that will give the page more taste is the photo or the visual.
It's therefore important to accompany your articles with beautiful photos in accordance with your publication, in order to allow Internet users to spend more time on your website.
4. Post a FAQ
Which means "frequently asked question". This is a must have feature of Knowledge Cards. They answer the questions that your customers frequently ask. It is a tool that can have a huge impact on the reputation of your business online.
5. Where do you see yourself in 10 years?
Among the standard articles to accommodate your website, it's important to develop the strategic vision of your company in 5 years or in 10 years. A blog post about where you see your business in 10 years lets your customers know what your plans are and therefore motivates them to work with you for a long time.
As a business leader, you need to convince your collaborators that you know where you are going, but also how to get there.
6. Give tips and tricks
One of the best marketing methods is to give tips and tricks. It should be noted that real marketing doesn't look like marketing. You should not be immediately targeting your interest, but rather present yourself as the one who helps the Internet user to get what he wants. Only in this way can you be successful in your business.
The main objective of this method is to show your know-how and to let your prospects see their interest. You can offer free training or free services. It all depends on your area of intervention.
7. Offer testimonials from your loyal customers
Posting positive testimonials from your loyal customers will give future customers confidence in your services. Moreover, many Internet users very often consult testimonials and customer opinions to ensure your loyalty and the quality of your services. Therefore, having positive customer testimonials on a business site has a good impact on sales and builds trust.
However, to work transparently with your audience, it's advisable to leave some negative testimonials if you receive some of course. This gesture gives assurance on how to handle your customers in the event of misunderstandings.
8. Give advice to people wanting to get into your industry
It's also important to publish articles that educate on how to get started in your industry. It's a way to position yourself as a leader in your field and to show your know-how.
Don't hesitate to publish an article of this kind on your site, because it can also increase the visibility of the site. So don't hesitate to tell people how you came to be who you are.
9. Make a list of interesting webinars from your industry
The webinar is a powerful communication tool that allows you to share several information about a field of activity. So, making a list of interesting webinars in your industry allows you to reinforce your image and your relevance when it comes to offering your services.
On the other hand, sharing this kind of content shows that you are watching what is going on in your domain.
10. Compile relevant media
We especially want to address here other media than what you offer. There's media content on virtually every topic in life. The likelihood that there will be very good films, for example, related to your work is high.
Do your web research and find a list of the best YouTube channels or movies to watch. This will give your branding a somewhat playful and less competitive touch, if you are not used to it.
On a related note, think of a list of the best books that people in your industry should all have read on your site.
Basically, to enhance your website, it's essential to share several articles on it, but with specific objectives. Sharing regular content on your blog helps familiarize your audience with your business.
If you need advice on how to manage your blog, please don't hesitate to contact us! In addition, if you want to delegate the management of your blog, 8P can help you!