Laferrière & Brixi Diamantaires specializes in the purchase and sale of exceptional diamonds, custom jewelry creation, restoration, remodeling, repairs, diamond cutting, and appraisal services. The company serves an international private clientele, as well as insurance companies, private banks, and wealth managers.
The former website was built on a custom application that was difficult to administer, with a separate WordPress blog and limited flexibility for creating, editing, and publishing content quickly. The client needed a more modern, more stable platform that would be easier to manage on a daily basis.
8P Design supported Laferrière & Brixi in the modernization of its website by centralizing its content into a new WordPress platform with Elementor. The goal was to unify the experience, improve content management, optimize SEO, and provide a responsive interface adapted to the company’s current needs.
An elegant, flexible platform designed to simplify content management.
Mandate
- Website modernization
- Migration to WordPress
- Integration with Elementor
- Centralization of the blog and website content
- Standardization of content and user experience
- Site structuring to simplify updates
- SEO optimization
- Improvement of the responsive experience on mobile, tablet, and desktop
- Correction of stability and performance issues
- Client training on website management
- Creation of a user guide to support the team
Technologies used
- WordPress
- Elementor
- Content migration
- Responsive design
- SEO optimization
- Reusable components
- Custom modules
Result
Laferrière & Brixi Diamantaires now has a more modern, more flexible, and easier-to-administer website. The new platform allows the team to edit content more easily, publish more quickly, and manage the site with greater autonomy.
The project also made it possible to standardize the content, centralize the blog, improve the SEO structure, and provide a smoother experience across all screen sizes. Thanks to the training and user guide provided, the client can now manage its website with greater confidence.
