Here is this week reading suggestions:
- some Web communication,
- a new Google app,
- a little bit of social selling,
- a pinch of social networks!
Learn how to control your brand reputation
Original title: "Comment garder sous contrôle la réputation de sa marque ?" – Linkedin Pulse
Information : French, Web Communication, 06/04/2017
This article highlights the new issues raised by the Internet and the social networks when it comes to the management of our reputation. Rather than offering you ready-made solutions, it encourages you to think about the overview to better anticipate and apprehend them. Understanding your current situation will help you stand control of your reputation !
Google Fact Check to fight Fake News
Original title: "Google launches Fact Check in search results worldwide" – Search Engine Watch
Information : English, Google app, 10/04/2017
This article describes how the Google Fact Checking System works and how to take advantage of it. This functionality is available since earlier this week worldwide. Starting now to have a head start !
8 tips to make a success out of your social selling
Original title: "8 actions pour réussir son social selling" – Arobasenet
Information : French, Social selling, 10/04/2017
This article defines what "social selling" is, differentiating it from "social marketing". Also, a nice graphic suggests 8 ways to successfully practice "social selling" for those who are tempted by it.
April 2017 stats about the Internet
Original title: L’usage d’Internet, des réseaux sociaux et du mobile en avril 2017 – Blog du modérateur
Information : French, Web, 12/04/2017
The article underlines the latest global Internet statistics compiled by We Are Social. They are focused on the April 2017 results and provide an up-to-date overview of what is happening on the web today, in terms of site popularity (especially social networks) or used devices.
An infographic that gives your leads for social media trends to watch out
Original title: "The Top 8 Social Media Trends to Watch Out For [Infographic]" – Social Media Today
Information : English, social networks, 13/04/2017
This 8-point infographic gives all the necessary information about trends to keep an eye on this year. Result: 8 good leads to develop content in perfect harmony with the social networks trends !
We hope that these reading suggestions will please you!
If you have any questions, feedback or comments to share with us, please feel free to join our Facebook page to let us know!
Have a nice reading and an amazing weekend !